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Last Updated: Nov 6, 2015 URL: http://libguides.snc.edu/BusAdmin Print Guide RSS Updates

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Demographics & Consumer Information

  • American Community Survey
    Use to find social, economic, demographic, and housing data on both the national and state levels.
  • American Factfinder
    Demographic, economic and geographic data available from the U.S. Census Bureau. Users can create maps, tables, and other reports using data from the Population Census, Economic Census, Community Survey and Population Estimates Program.
  • Bureau of Labor Statistics
    The Bureau of Labor Statistics provides a wealth of numerical data-points relevant to market research.
  • Consumer Expenditure Survey
    The Bureau of Labor Statistics collects information from American consumers (families and single consumers) on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
  • Statistical Abstract of the United States
    Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census.
  • Market Segmentation: A Guide to Information Sources
    Guide from the the Library of Congress site that highlights books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment. Includes statistical books and other sources whose main focus is on a specific generational, ethnic or other group. In addition, the guide includes references to selected articles and online sources, as well as hot links to relevant subject searches in the Library of Congress online catalog.
  • Pew Social Trends
    Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
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